Paul Poiret, a French designer of the early twentieth century, can be considered the innovator of fashion. Since the early
Paul, son of a cloth merchant, was found to live surrounded by his raw material and had created degil dresses for little sister's dolls, after some years of playing riucì to enter the house of Worth (see post n.1)
Paul, son of a cloth merchant, was found to live surrounded by his raw material and had created degil dresses for little sister's dolls, after some years of playing riucì to enter the house of Worth (see post n.1)
Here, however, being too modern in design of the line of clothes and so was not appreciated at the beginning of the twentieth century opened a home fashion and his shop was different Dagi other studios, he had In fact, the huge windows (compared to other botique, the space for the exhibition was practically nil).
Poiret was famous mainly for having freed women from constriction of the chest, thus radically changing the feminine silhouette, giving it fluently, the designer had in fact been inspired by the neoclassical period and had the symbol of the drape of her clothes.
But this great designer, which are now museums dedicated many large exhibitions and retrospectives, it was a real marketing genius: it was the first to organize parades traveling throughout Europe to promote its collections, publish albums of his sketches for the purpose pubblcitario (maintained by the greatest illustrators of the time) and made fashion accessories, the first of her own fragrance, then broadened to the furnishings with additions furniture, upholstery and designer fabrics.
After the First World War the world had changed and they did not get more feedback between the tastes of its customers, Poiret is he exposed himself too much financially, completely wrong its investments (including whose participation at the World Fair of '25), the crisis of 1929 contributed to its decline, the designer then accontetò of occasional collaborations with the department store and almost died in misery misery.
Poiret was able to offer an artistic contribution to fashion, giving a new dignity and setting of the paradigms with the birth of its modern style.
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